Government and Industry, Moving the Market Together
The California Heat Pump Partnership (CAHPP) is a groundbreaking public-private partnership scaling California’s heat pump market for cleaner, more affordable homes and buildings.
How the partnership works
State agencies
Manufacturers
Utilities
Retail and distribution
Workforce
Communities
One Coordinated Market
Working Across Public and Private Sectors
CAHPP convenes the institutions that shape policy, products, programs, customer experience, and workforce readiness across California.
Funding Partners →
MARKET EVIDENCE
Undeniable Market Momentum
Awareness and Favorability
+200%
Growth in heat pump searches online
Highest in the past five years
60%
California homeowners view heat pumps favorably
39%
Californians’ intent to purchase a heat pump for HVAC or water heating
Up 5.5% after viewing campaign creative
Market Action
2,450
Active contractors listed in the Contractor Hub
136
Incentive programs by 48 organizations
70%
New homes are all-electric in California
Supporting Long-Term Decarbonization
Scaling the Heat Pump Market
The California Heat Pump Partnership released the first large-scale plan developed through a public-private partnership to rapidly scale heat pump adoption in California, with a clear roadmap to achieve these goals through cross-sector collaboration and strategic partnerships.
This blueprint outlines near-term strategies to address technical, market, and policy barriers to heat pump adoption and advance the state’s goal.
Learn MoreOur Priorities
01
Align the Market
Bring policy leaders and major market actors together with shared priorities and clearer accountability.
02
Accelerate Adoption
Boost visibility, favorability, and accessibility of heat pumps by removing adoption barriers and building market confidence.
03
Improve Affordability
Support incentives, electrification-friendly rates, low-cost financing options, and lower energy bills.
04
Grow the Workforce
Connect contractors to customers, tools, and training.
05
Expand the Benefits
Bring clean, healthy, and safe heat pumps into homes and buildings.
Building the Infrastructure That Helps Californians Make the Switch
The state has invested in The Switch Is On, an electrification platform created to engage, educate, and inspire consumers and contractors.
Visit The Switch Is OnSTATEWIDE-CAMPAIGN
Wall Whisperer
California Heat Pump Partnership’s latest statewide advertising campaign, Wall Whisperer, has helped drive heat pump adoption, build widespread awareness, uplift the state’s workforce, and accelerate market demand.
Investing In
Consumers
Inspires consumers to go all-electric, find available incentives, connect with contractors, join events, and explore educational resources and tools that will help them make the switch.
Contractors
Empowers contractors with business and training resources, free customer leads, and support agents.
Partners
Serves as a shared public-facing platform for reaching the market with consistent tools and messages.
Newsroom
Latest News
Heat Pump Week
A Week of Action for a Market In Motion
Heat Pump Week brings communities, contractors, manufacturers, utilities, and policymakers together around practical education and local action. This first statewide activation demonstrated what coordinated market engagement can achieve.
116
Events
66
Partners and Sponsors
4M
Social Reach
Progress Toward 6 Million CA Heat Pumps
In 2022, California set a goal of installing six million heat pumps in the state’s buildings by 2030. This tracker will be updated as new market data becomes available.
Methodology
How the Estimate Is Tracked
Our heat pump estimates combine the best available data from multiple sources: incentive programs, new construction, and surveys of existing buildings. These totals represent the most accurate picture we have today, and they will be updated as new information becomes available.
To calculate the overall number, we start with a baseline of heat pumps already installed, drawn from building stock surveys, such as the Residential Appliance Saturation Study and Residential Energy Consumption Survey.
We then add installations from the new construction sector, using permitting data to estimate how many new homes and buildings include heat pumps.
Finally, we include installations in existing buildings by analyzing incentive program data (such as TECH Clean California) and scaling those results to reflect the broader market.
